September 2010

Marcia Forbes PhD

How often have we wondered just what some of the lyrics of these songs are saying? I remember sitting in a board room with a group of media managers trying to interpret the words of one of Missy Elliott’s songs. “If you’re worth it, let me work it” something like that. Those were the only few words of the song I actually knew but the rhythm was so infectious that I sang my own version of lyrics each time I heard the song.

Marcia Forbes PhD

There is a widely held view that we are what we consume—not just food but media fare as well. In fact some believe that media consumption is central to identity formation. We are what we watch on TV, listen to on radio and read in newspapers and magazines. Of course for me ‘TV’ extends beyond plain old TV to now include the computer screen as well, and I’m even beginning to stretch it to cell phone screens. Anyway, if consumption does indeed confer identity, then what are we consuming in Jamaica? And what of our identity?

Marcia Forbes PhD

How often have we heard complaints about music videos? They show nothing good! Pure slackness! Too much whining up! The girls too naked! Yet how many of us have stopped to try to understand what these short, exciting, music driven TV programmes really mean to young people, especially to Jamaican teenagers?

Marcia Forbes PhD

In another article I spent some time discussing watching TV while studying or doing school work and the implications for retention and recall. While not having spelt this out, clearly there are consequences with respect to our children’s academic performance. Parents take note. In this article I want to spend some time examining the other activities adolescents are engaged with while watching TV. This type of information should be useful for media managers and advertisers as they compete for attention in this highly competitive and cluttered media landscape, one which promises to get even m

Marcia Forbes PhD

 

The link between CSME and the post LOME IV Agreement, Cotonou, deserves some exploration if only to determine ways in which one can support the other. Despite the 1989 Grand Anse decision by CARICOM heads to establish a Single Market and Economy “

in the shortest possible time

”, the Revised Treaty of Chaguaramas which amended nine Protocols “

in order to create the Caribbean Community including the CARICOM Single Market and Economy

Marcia Forbes PhD

Sex on TV seems de rigueur. In the USA there is now more sex than even on television. The Kaiser Family Foundation, a US philanthropic group, has an ongoing interest in sexual health among young people and the potential contributions of mass media to sexual behavior.

Marcia Forbes PhD

“Honey came home and caught me red-handed banging on the bathroom floor”   Despite this confession to his friend Shaggy, the latter was clear in his instructions to Ric Rok, “Say it wasn’t you”. We all celebrate Shaggy and his successes even with this ‘barefacedness’, succinctly captured in his advice to deny, deny, deny. 

Marcia Forbes PhD

“R & B helps to like reflect deeply on relationships”

Marcia Forbes PhD

I was very keen to find out where in the house or elsewhere young people mainly watched videos. Did they mainly watch in areas of the house easily accessible to other family members or by themselves in private? Watching TV by one’s self is a different experience from watching with relatives, friends or strangers. It can also be very different depending on which relatives, e.g. adults versus siblings, you watch with. It can also be very different depending on which friends e.g. girlfriend/boyfriend versus regular peers, you watch with.

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