Keeping Abreast via Tweets

I noticed excited tweets about Jimmy Cliff’s music being featured in a Volkswagen (VW) ad for Super Bowl 2013. Tweeps seemed genuinely impressed with this recognition of Jimmy and of Reggae music, one of Jamaica’s indigenous music forms. Later I noticed a few tweets about how cool it was to hear the ‘Germanization’ of the Jamaican accent in a video take-off of the VW ad.